H&M 2011 Swimwear Campaign Ads by Patrick Demarchelier

by - May 07, 2011

H&M collaborates with world renowned photographer, Patrick Demarchelier, for their 2011 Swimwear ad campaigns. Using beauties Edita Vilkeviciute, Frida Gustavsson and Filippa Hamilton + Andres Velencoso Segura and Ben Hill to model these sexy YET affordable pieces for the beach. Every year I find H&M's swimwear to become so tastefully done, living up to high fashion expectations, that anyone can afford. Most of the bikini tops are $5.95(CDN) a piece! This simply encourages shopaholics like me to buy every style they have! From one pieces to two piece bikini's, jumpsuits and fashion forward swim trunks H&M once again delivers to its buyers where fashion leaves the runways and enters the real world. I truly love every piece, I feel as if this ad campaign draws alot of its inspiration from a sexy 70s angle with a modern play. Enjoy these lovely pictures, and to see more go to www.hm.com. Here is their sexy video intro for H&M's 2011 Swimwear and also my quick shopping guide on how much these sexy pieces cost!

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